This post is in progress. Comment if you're interested.

Seth godin has many ideas that are critical in the new world. Ideas include: Choosing yourself, Tribes, The limited value of cogs, connection, and the dip.

Sources: Live at Carnagie Hall

Choose yourself:

* Old world: 
        * huge barriers to distribution (shelf space, book publishers)
        * Perfect was hard to find/expensive.
* New world
        : Free distribution (amazon/kindle/youtube)
        : Perfection is free (high fidelity recording)

* If you can be chosen by legacy distribution channel - GREAT. 
* Alternate, do your thing, and your tribe will find you. 

Your Value: Execution (Cog) vs Tribe Building:

* Industry/Corporations designed to survive loss of a cog.  Choose folks who are best cogs.
* Cogs by definition are replacable. 
* Two types of work: Exceptional execution vs Tribe Builders
    * Execution - best cog there is. Support a connection build.
    * Tribe builders - focus on trust and attention.
* Cog vs Leader
* Cog is cheap, pumped out more effectively, Access to 10 billion people, working for free. 10 billion people a problem.
* Tribe Leader - Find and build a tribe, of people who choose you. You get access to 10 Billion.
* Tribe Leader - Strategy: Do what only you can do, really reduces competition for possible tribe leader.

Your tribe:

* Who is your tribe? 
* Chooses you because you earn thier trust, and are worthy of thier attention. 
* Provide attention because there is tension
* Doesn't care about perfection, 
* When you find your thing, and your tribe finds you, you tune to appeal, so long as it still appeals to your thing. 
* Your tribe does X, because X is what people like them do.
* Tribe(Fans) vs Friends:
    * Friend - Wants to know you, and see your art to make YOU happy. If you change your art, they're there for you.
    * Tribe - Wants your art, doesn't care about you, unless grows appreciate of your art. 
    * Change yourt art: lose your tribe, keep your friends.
* Once you've found your tribe, give them art they'll tell thier friends/family about.
* Wants personal attention - wants to feel special.

Connection:

* People prefer selfies to signed books
* Make experiances people want to tell thier friends/families about. 
* Give people a story they can tell others [TBD:Link - why is noone referring my project]
* Story/Context is how people connect.
* Perfection blocks connection, as not accessible. Rough feels good, and accessible.
* Enjoyment of amateur vs pro - there is tension that can be failure. 

Tourists vs Tribe:

* Funnel - Tourists at top, tribe at bottom.
* Reduce enrollment cost for tourists - low cost, bite size nuggets.
* Increase value for tribe - longer/more expensive. 
* Enrollment: Need to invest into enrollment - funnel optimization Tourist -> Tribe Member

    ### Anchoring/Postioning: 

* Careful how you ask for feedback/position yoruself.
* Give me feedback on my ppt -> feedback on ppt.
* I want to get this point accross => Don't make a ppt, do a memo!
* DON'T BREAK INTO JAIL.
* DON'T START WITH SOLUTION, START WITH PROBLEM.
* PROVIDE CONTEXT, problem statement.

Expectations:

* Questions:
    * What industry expections are blocking your art? 
    * What expectations does your tribe have of you? 
* What makes your tribe your tribe vs What protects the industry.
    * Your tribe: expect you to swear
    * Industry: Taxi's should be regulated, full time, and a monopoly.
    * If industry expectation is a problem shatter it.

The DIP:

* TBD: Book report
* Questions:
    * Should I quit, or lean in?
    * Am I in a Dip vs Cul DeSac?
    * What do I need to get through the DIP? 
* Dips vs cull desac. 
    * DIP prevents others from doing your thing.
    * Cul de'sac is a dead end. 
    * Single people/small group is often a cul desac.
    * Need to find 1000 people of the whole word - DIP
    * Need to change mind of 5 specific people, probably cul de sac.
* Quitting:
     * You only get 1000 units of energy in your life. 
     * You'll need 600 units to break through a dip, quit things that aren't moving you forward.
* Quit before the DIP, but not in the DIP, too expensive
* Need to quit lots of things, 
* To get through the DIP, need to lean in.

Comments