Seth godin has many ideas that are critical in the new world. Ideas include: Choosing yourself, Tribes, The limited value of cogs, connection, and the dip.
Sources: Live at Carnagie Hall
* Old world: * huge barriers to distribution (shelf space, book publishers) * Perfect was hard to find/expensive. * New world : Free distribution (amazon/kindle/youtube) : Perfection is free (high fidelity recording) * If you can be chosen by legacy distribution channel - GREAT. * Alternate, do your thing, and your tribe will find you.
Your Value: Execution (Cog) vs Tribe Building:
* Industry/Corporations designed to survive loss of a cog. Choose folks who are best cogs. * Cogs by definition are replacable. * Two types of work: Exceptional execution vs Tribe Builders * Execution - best cog there is. Support a connection build. * Tribe builders - focus on trust and attention. * Cog vs Leader * Cog is cheap, pumped out more effectively, Access to 10 billion people, working for free. 10 billion people a problem. * Tribe Leader - Find and build a tribe, of people who choose you. You get access to 10 Billion. * Tribe Leader - Strategy: Do what only you can do, really reduces competition for possible tribe leader.
* Who is your tribe? * Chooses you because you earn thier trust, and are worthy of thier attention. * Provide attention because there is tension * Doesn't care about perfection, * When you find your thing, and your tribe finds you, you tune to appeal, so long as it still appeals to your thing. * Your tribe does X, because X is what people like them do. * Tribe(Fans) vs Friends: * Friend - Wants to know you, and see your art to make YOU happy. If you change your art, they're there for you. * Tribe - Wants your art, doesn't care about you, unless grows appreciate of your art. * Change yourt art: lose your tribe, keep your friends. * Once you've found your tribe, give them art they'll tell thier friends/family about. * Wants personal attention - wants to feel special.
* People prefer selfies to signed books * Make experiances people want to tell thier friends/families about. * Give people a story they can tell others [TBD:Link - why is noone referring my project] * Story/Context is how people connect. * Perfection blocks connection, as not accessible. Rough feels good, and accessible. * Enjoyment of amateur vs pro - there is tension that can be failure.
Tourists vs Tribe:
* Funnel - Tourists at top, tribe at bottom. * Reduce enrollment cost for tourists - low cost, bite size nuggets. * Increase value for tribe - longer/more expensive. * Enrollment: Need to invest into enrollment - funnel optimization Tourist -> Tribe Member ### Anchoring/Postioning: * Careful how you ask for feedback/position yoruself. * Give me feedback on my ppt -> feedback on ppt. * I want to get this point accross => Don't make a ppt, do a memo! * DON'T BREAK INTO JAIL. * DON'T START WITH SOLUTION, START WITH PROBLEM. * PROVIDE CONTEXT, problem statement.
* Questions: * What industry expections are blocking your art? * What expectations does your tribe have of you? * What makes your tribe your tribe vs What protects the industry. * Your tribe: expect you to swear * Industry: Taxi's should be regulated, full time, and a monopoly. * If industry expectation is a problem shatter it.
* TBD: Book report * Questions: * Should I quit, or lean in? * Am I in a Dip vs Cul DeSac? * What do I need to get through the DIP? * Dips vs cull desac. * DIP prevents others from doing your thing. * Cul de'sac is a dead end. * Single people/small group is often a cul desac. * Need to find 1000 people of the whole word - DIP * Need to change mind of 5 specific people, probably cul de sac. * Quitting: * You only get 1000 units of energy in your life. * You'll need 600 units to break through a dip, quit things that aren't moving you forward. * Quit before the DIP, but not in the DIP, too expensive * Need to quit lots of things, * To get through the DIP, need to lean in.