The digital revolution has gone through 3 changes: the copy of the industrial age, the link age, and the streaming age. This is a summary of the concepts representing the new age.
Ages of computing
- Copy Industrial Age: Hierarchy
- Desktops, folders, files, Memos , long batch mode (months/weeks)
- Link Age: Flat web of links
- Browser, Web, hyperlinking, Emails, Search (days)
- Streaming Age: Flows of information
- Feeds/channels, tidbits, unbundling, tags, slack/IM, (instant)
- Instant more important then access
- non-netflix movies don’t exist.
- not on kindle doesn’t exist
- Nouns liquify and shift to verbs*
One Note -> Work Flowy Google Keep
- Documents -> editing/sharing/reading/content snacking.
- Seems deep - find others.
- App names - Scheduly
- Streaming implies the cloud, not personal ownership.
(TBD) Case study of flowing: Music and Music Industry.
- Playbook for other industries.
How to add value when copies are free
- Immediacy (Realtime/On Demand Value Add)
- Give it to you now.
- First for online banking
- Amazon Prime
- Stock Quotes
- Early Access/Betas (Kick starter)
- Change the movie to have more of what I like in it.
- Watching with Family make it ‘G Rated’
- Some time to talk with the author. (Kick starter)
- Interpretation (Consulting/Coaching)
- Software is free, but I show you how to use it.
- Consulting business model.
- Red hat, MS consulting services.
- Squash coach
- Authenticity (Status, Moral Value, Risk Reduction)
- Some people really value that for brand status.
- Important if risk possible - like stolen software tampered with.
- IPhone and Jail Breaking.
- Software on the internet.
- Accessibility (Storage provider Value add)
- Physical assets as a service (Uber)
- Production tool as a service (Creative Cloud)
- My owned content as a service (Flickr)
- I could own the copy, but storage provide value add.
- Digital books can be copied, but Amazon Kindle stores my highlights. Gives me flash cards.
- My photo provide - Google Photos/Flickr
- Embodiment (The physical experience/scarcity value add)
- People really value this - music concerts/live theatre/physical book
- Book free, but generic author talk.
- Holding a book.
- Patronage (I’m part of the process value add - Kick Starter)
- Fans want to support.
- 4 conditions: Easy; Reasonable Amount; Clear Benefit; Money goes to creator
- Discoverability (Help me find it/recommendation system):
- Crowd sourcing (amazon/netflix rating)
- Big compute/Deep Learning (Page Rank)
- Trusted Curators
- Notice how many of these values are kick-start rewards.
- Igor’s to file
- Service plans/insurance
Old models for adding value
- Artificial Scarcity
- Limited Distribution (copy right/suing)
Fixity vs Fluidity of industrial age goods (E.g. book)
- The old fixed way:
- Fixed Content
- Fixed Presentation
- Fixed Container (Durable)
- The new way:
- Fluid Content - If I’ve read previous book, skip previous book summaries.
- Fluid PresentationLook - best for phones vs desktop
- Fluid Container - Put it on any device/screen I have.
- Fluid Completion - Always updated to be accurate, auto updating graphs.
Evolution From Fixed to Flowing
- Fixed / Rare - Only makable by artisan/expert
- Free / Ubiquitous - Cheap perfect copies
- Flowing/ Sharing - Break product into parts. Share Remix. Platform.
- Open / End user Creation - Cheap tools, Audience is creator.
- Technology is now a service, and self upgrading.
- You’ll always be a newbie, since software is self updating, and changing quickly.
- Life span most phone apps is 30 days - everything is displaced before you can figure it out.
- Today’s problems caused by yesterday’s success - so pain causes a a steady accumulation of small benefits.
- Protopyia - (Process and Progress): Every day is a bit better then yesterday, and realy adds up.
- When making new tech, always start by cloning old tech - web sites clones of desktop apps. Office clone of ‘physical office’
- Original idea of web -> TV, but with infinite channels.
- This model is blocked by who can afford to create so much content?
- Magic - people create their own content - WHO’D HAVE THOUGHT?
- Modern system:
- Users do most of the work - craigs list, e-bay, youtube, facebook - platforms fasicilate but create no content.
- Amazon’s big value is reviews.
- Content Manufactoring
- High value content is NOT created by commercial entities (or classic commercial entities)
- Web in 2050, not a better web, no more then Web 2.0 is a better TV.
- WEB TODAY:
- What can be searched on google.
- File sreachable via hyperlink - BUT - So mNAY things not linkable.
- WEB FUTURE:
- More digital content - specific facebook messages
- Image search, blue pails in my photot
- PHysical world - keys in my room
- Time - Last year - with models, predict into future.
- Web becomes conversational interface (as opposed to a place)
- Went from cyber space -> ubiquitous assistant -> electricity.
Cognifying - It’s better then AI.
* It's better with AI
Flowing - From noun to verb
- Copyable products are the most valueable products - and that’s a good thing.
- Old ‘solids’ are being maluable (??)
- Durable goods as a Service/On Demand
- Cars - Lyft/Uber
- Vacations - Air BNB
- Lodging -
- Grocery Delivery - Dash buttons, amazon fresh
- Shopping - Amazon
- Telphone - slightly different
- Software - always a service constantly upgrading.
- On Demand
- Durable goods as a Service/On Demand
Screening - Reading 2.0
People of the word, the book, and screen
- The Word - Ancient Times
- Copy Tech: Human Memory
- Top Skills: memorization, recitation and rhetoric
- Audience Valued: Reverence for the past, ambiguuius, ornate and subjective.
- Truth: The thing you remember (likely the best story)
- The Book - Uptil we got screens
- Copy Tech: Cheap mass copies of words on paper
- Top Skills: Precision (ink on paper), Linear Logic (sentances), objectivity (printed fact), authoriity (fixed in a book).
- Societal Impacts - 50K - 1M english words. Culture of experts. Roots are the written document (lawg
- Truth: What is written down by the authority.
- Solve problems by applying laws ( Process)
- The screen
- Copy Tech: Cheap Dynamic copies of everything on screens
- Top Skills:
- Audience Valued: Attention Grabbing, Concise
- Truth: What we assemble in real time from scanning
- Solve problems by applying technology ( code solutions )
People of the screen
- Make their own content, and their own truth
- Fast - constant 30 second snippets, liquid - like a walk through wikipedia
- Not about words - but about pictures/videos/infographics
- WORDS are replaced by the power of coded tools + user genearted content. [ Power here, but not yet grocked ]
Will screens make us stupid?
- Argument started in the 50s saying TVs will make illiterate,
- For short time, no one read, and reading scores where way down.
- but NOW, more people write then ever before.
- People 3x as much now since the 80s
Screening (Reading 2.0)
- In theory, we’re still reading, but now it’s much more dynamic.
- Video augmented, interactive (words on images), hyperlinks.
- Books we watch + television we read
Case Study Books:
- Start with books, then libraries of books, videos, games, education, all.
Accessing - From Ownership to Just in Time Rental